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02.2012

Massachusetts Beverage Business

archivedPromotions

Beaulieu Vineyard

 is sponsoring a long term project to benefit hunger relief efforts in America: the “BV Give & Give Back Campaign”.  BV Coastal Estate Wines began the program last fall with donations to help provide more than 1,OOO,OOO meals to 12 national and regional hunger relief agencies.  Now, the brand is launching a digital campaign at facebook.com/bvwines to challenge a matching number of volunteer minutes from visiting wine lovers.  The campaign has the potential to provide [...] Read More »

Kahlúa

 has launched the “Delicioso Brunch Club” – an online resource –  which harkens back to the brand’s Mexican heritage.  The free-to-use application presents a new twist on a culinary tradition, featuring décor tips, cocktail suggestions and brunch recipes from Food Network chef and author of the cookbook, Mexican Made Easy, Marcela Valladolid.  Consumers can join at facebook.com/Kahúa, where they may also enter for a chance to win a trip to Valladolid’s home town of San [...] Read More »

Karlsson’s Gold Vodka

 has launched a promotional campaign titled “Unfiltered” – an ongoing series celebrating craft, heritage and process.  Unfiltered will feature collaborations with creative artists and groups including Rich Brilliant Willing, Sight Unseen and the American Design Club.  In addition, Karlsson’s has also announced an open call for submissions for Unfiltered projects, giving the public the opportunity to see their ideas realized as a part of the creative series (unfilteredideas.com). The Unfiltered name takes its cue from [...] Read More »

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