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05.2012

Massachusetts Beverage Business

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NANTUCKET WINE FESTIVAL

The 16th annual festival will take place MAY 16 to 2O.  Highlights of the festival include: The Grand Tasting MAY 19 and 2O at the newly-renovated Nantucket Yacht club featuring over 2OO wineries; the Harbor Gala at the White Elephant Hotel on MAY 17; Wine & Food Seminars; Great Wines in Grand Houses Tastings; Luncheon Symposia; Celebrity Chef & Winemaker Auction Dinner on MAY 19 and more.  The Grand Tastings help to support Nantucket Combined [...] Read More »

Heineken

Heineken’s summer retail and on-premise program, “Begin Your Voyage” will feature TV ads, rebates and an array of prizes.  Heineken and Heineken Light displays, POS, and samplings will provide details on how to text in for chances to win tickets to the Ultra Music Festival, Outside Lands, TriBeCa Film Festival and the US Open, among other events.  Cross-merchandising offers in grocery and c-stores will provide savings throughout the store and the chance to win prizes.  [...] Read More »

Balvenie Rare Craft Fellowship

The Balvenie Single Malt Scotch Whisky has launched the “Balvenie Rare Craft Fellowship” – an opportunity for American craftsmen to earn to a trip to Scotland to spend time at the distillery and apprentice under another local craftsman of their choosing.  The winner will receive a $5OOO grant towards materials, and four runners up will receive a $2OOO grant and a trip to New York to showcase their work.  The two-week fellowship in Scotland will [...] Read More »

Van Gogh Vodka's “Cocktails without Prejudice

In support of its partnership with the Give a Damn Campaign, Van Gogh Vodka is running the “Cocktails without Prejudice” program featuring its signature cocktail, the Give a Damn Martini.  A project of Cyndi Lauper’s True Colors Fund, the Give a Damn Campaign was launched in 2O1O to inspire straight people to “give a damn” about LGBT equality and made an immediate impact with their powerful celebrity public service announcements.  Created by master mixologist Jonathon [...] Read More »

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