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05.2011

Massachusetts Beverage Business

archivedBrandNews

JOSE CUERVO AUTHENTIC LIGHT MARGARITA AND AUTHENTIC WATERMELON MARGARITA

The Jose Cuervo ready-to-serve portfolio has added these two new flavors to its lineup.  Both are made with Jose Cuervo Especial Gold tequila, triple sec and lime.  The Light has fewer than 1OO calories per serving.  Also launching is the brand’s non-alcoholic, Zero Calorie Margarita Mix.  The launch will be supported by an integrated marketing effort that includes promotions, public relations, merchandising and sampling events, in addition to digital media.  The 9.95% ABV product is [...] Read More »

THE BEACHHOUSE

THE BEACHHOUSEThis wine is a blend of 85% Sauvignon Blanc and 15% Semillon, made from grapes in the Western Cape, South Africa.  It displays a personality of lemon grass and gooseberries from the Sauvignon Blanc, and honeysuckle, tangerine and lemon blossom from the Semillon with a crisp finish.  Suggested retail is $11.99 for a 75Oml.  Available from Baystate Wine & Spirits. [...] Read More »

FLASQ CHARDONNAY and MERLOT

FLASQ CHARDONNAY and MERLOTWinemaker Jamey Whetstone is producing Chardonnay and Merlot in aluminum FLASQ bottles.  This 1OO% recyclable, quick chilling and shatterproof package is easy to open and reseal.  The Chardonnay from Monterey County has rich pear and ripe pineapple flavors with a hint of butterscotch.  The Merlot from Paso Robles reveals flavors of ripe, red berries and blackberries with a hint of spice.  Suggested retail is $7.99 for a 375ml.  Available from [...] Read More »

TRYBOX SERIES NEW MAKE and RYE NEW MAKE

TRYBOX SERIES NEW MAKE and RYE NEW MAKEThese are the first two releases of the Trybox Series of New Make Whiskeys from Heaven Hill Distilleries.  The Series, which is named after the copper and glass “tasting station” where new make whiskey flows off the still, offers up several styles of Heaven Hill’s American Whiskeys.  Each is taken straight off the still, before aging in a charred oak barrel – the same way father [...] Read More »

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