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03.2010

Massachusetts Beverage Business

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Oxley Classic English Dry Gin

Oxley Classic English Dry GinThis new ultra-premium gin combines a unique distillation process with traditional handcrafted English gin-making methods.  The Cold Distillation technique, with temperatures at approximately -5ºC, preserves the natural essences of its ingredients, providing a fresh, bright and intense tasting gin.  Each of its 14 botanical ingredients is prepared, weighed and measured by hand.  Unlike other gins which typically use dried peels, Oxley uses fresh citrus fruits.  Juniper berries release overly [...] Read More »

ABSOLUT BERRI AÇAÍ

ABSOLUT BERRI AÇAÍThe eleventh addition to the Absolut Vodka portfolio, Berri Acai is a blend of acai, blueberry and pomegranate flavors.  Made from all-natural ingredients with no sugar and no added preservatives, it has a ripe berry flavor with a tangy, natural sweetness.  To support the launch, Absolut will run consumer and trade ads including print, out-of-home and online executions.  At retail, POS materials will range from posters, banners and dummy bottles to 5Oml [...] Read More »

Knappogue Castle 1994 Master Distiller’s Private Selection

Knappogue Castle 1994 Master Distiller’s Private SelectionOnly 11OO bottles of this rare single malt Irish whiskey have been released.  Each label is hand-numbered and signed by Mark Andrews III, the son of the brand’s founder.  Distilled in February of 1994, this exclusive whiskey was bottled in December, 2OO9, just shy of 16 years, and exhibits a mellow, complex taste and medium, pleasing intensity.  This bottling carries on an Andrews family tradition.  Each year, [...] Read More »

SKYY Infusions Ginger

SKYY Infusions GingerThis is the first nationally available ginger infused vodka.  Made using a signature process where premium vodka is infused with real, all natural ginger, it has flavors of spiced and juiced ginger, roasted oranges and mild notes of cinnamon.  The launch will be supported by advertising, social media activities and on- and off-premise promotions.  Available in 1L, 75Oml and 5Oml bottles from MS Walker.  Suggested retail is $18.49 for a 75Oml. [...] Read More »

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