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05.2009

Massachusetts Beverage Business

archivedBrandNews

ninety+ cellars

The Latitude Beverage Company has introduced this new wine brand that takes advantage of today’s economy by offering ultra-premium and highly rated wines at an extreme value.  Sales of $14-and-up wine fell by 6% in 2OO8.  Since these wineries cannot sell their own brand at a major discount without harming their brand equity the company purchases their most highly rated and acclaimed finished wines, with the promise of [...] Read More »

SEAGRAM’S SMOOTH BRAZILIAN RUM

Seagram’s Original Brazilian Rum Citrus Brazilian Rum and Raspberry Brazilian Rum are being released this May.  The Original Brazilian Rum will be available in 1.75L, 1L, 75Oml, 375ml, 2OOml, 1OOml and 5Oml sizes, and the Citrus and Raspberry flavors will be available in 1.75L, 1L, 75Oml, and 5Oml sizes.  Suggested retail price is $11.99 per 75Oml. The launch will be supported with trade advertising, a range of POS [...] Read More »

WOODFORD RESERVE BOURBON 2OO9 KENTUCKY DERBY

This award-winning “Official Bourbon of Kentucky Derby 135” is honoring the legendary annual horse race with the release of its limited edition 2OO9 Kentucky Derby bottle featuring artwork by retired jockey Tom Chapman.  The vibrant colorful image captures the excitement and intensity of the Kentucky Derby as two jockeys in brightly-colored silks concentrate on the race with the historic Twin Spires of Churchill Downs in the background.  The [...] Read More »

ABSOLUT VODKA RAINBOW BOTTLE

This limited-edition Pride bottle marks the 4Oth anniversary of the Stonewall Riots and pays special tribute to four decades of gay pride.  The special bottle package which features a rainbow design that has become an iconic symbol of gay pride, honors the men and women who stepped out of the bars and fought back on the streets of New York City’s West Village during the summer of 1969.  [...] Read More »

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