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07.2010

Massachusetts Beverage Business

archivedBrandNews

ABSOLUT BROOKLYN

ABSOLUT BROOKLYN This is the latest limited-edition, city-inspired flavor to be added to the Absolut Vodka portfolio.  Capturing the vibrancy, diversity and rich heritage of New York City’s most celebrated borough, Absolut Brooklyn features a blend of red apple and ginger in a bottle designed in collaboration with famed filmmaker Spike Lee,  Harkening back to the decades-long notion that the stoop is the epi-center of creativity, culture and community, the bottle is a depiction [...] Read More »

BACARDI MOJITO CLASSIC COCKTAIL

BACARDI MOJITO CLASSIC COCKTAILThis new ready-to-drink cocktail is a blend of fresh mint, soft soda and Bacardi rum.  Suggested retail for the 3O proof RTD is $12.99 for a 75Oml and $19.99 for a 1.75L.  Available from Horizon Beverage Company. [...] Read More »

MALIBU COCKTAILS

MALIBU COCKTAILSPackaged in environmentally friendly 1.75L pouches, this new line of premixed drinks includes Caribbean Cosmo, Rum Punch and Tropical Mojito flavors.  Made of soft plastic that allows for quicker chilling and keeps the product fresh once opened, the Malibu pouches also feature leak-proof dispenser nozzles for easy pouring.  The Caribbean Cosmo is a blend of Malibu Coconut, lime, orange and cranberry flavors; Rum Punch Cocktail is made with Malibu Coconut and a blend [...] Read More »

HIRAM WALKER ORIGINAL CINN SCHNAPPS

HIRAM WALKER ORIGINAL CINN SCHNAPPS Made with all-natural flavors, this new 9O-proof cinnamon schnapps offers the aroma of baked cinnamon while the palate follows with a warm spicy finish and a touch of vanilla.  The launch will be supported with POS materials, including a mini case card, bartender guide, recipe necker, and the new Hiram Walker case shipper that is ideal for cross merchandising with Absolut Vodka and Kahlúa Coffee Liqueur.  Suggested retail is [...] Read More »

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