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06.2011

Massachusetts Beverage Business

archivedBrandNews

MALIBU BLACK AND CRANBERRY-CHERRY

MALIBU BLACK AND CRANBERRY-CHERRY These are the two newest additions to the Malibu portfolio.  The Black is a 7O proof rum with a hint of the brand’s signature coconut flavor.  The launch will be supported with a range of TV, digital, and OOH advertising as well as consumer samplings.  At retail, display and merchandising materials featuring the Black & Cola cocktail will introduce shoppers to Malibu’s new higher proof spirit and encourage them to [...] Read More »

MALIBU TROPICAL SEA BREEZE

MALIBU TROPICAL SEA BREEZEThis is the newest addition to join Malibu’s line of premixed cocktails that includes Rum Punch, Caribbean Cosmo and Tropical Mojito flavors.  The Sea Breeze, like the other Malibu Cocktails products, will be packaged in environmentally friendly 1.75L pouches which are made of soft plastic that allows for quicker chilling and keeps the product fresh once opened.  The dispenser nozzle is leak-proof.  To support the launch, Malibu will offer specially designed [...] Read More »

KORBEL CALIFORNIA BRUT 2OO9 CHAMPAGNE

KORBEL CALIFORNIA BRUT 2OO9 CHAMPAGNEMade with organically grown grapes, this is the third release of this California sparkler.  Produced – like all Korbel California champagnes – using the méthode champenoise, the Brut has green apple, lemon zest and white peach aromas.  Fresh citrus and apple flavors also are accompanied by subtle yeastiness.  Suggested retail is $15.99.  Available from Horizon Beverage Company. [...] Read More »

JACK DANIEL’S TENNESSEE HONEY

JACK DANIEL’S TENNESSEE HONEYThis is the first new brand in over a decade from the Jack Daniel Distillery.  It is made with Jack Daniel’s Old No.7 Tennessee Whiskey and a proprietary honey liqueur.  Suggested retail is $22 for a 75Oml.  Available in 5Oml, 375ml, 75Oml, and 1L bottles from Horizon Beverage Company. [...] Read More »

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