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01.2010

Massachusetts Beverage Business

archivedAtPressTime

CHILLED SCOTCH WHISKY

What will 1OO years do to whisky frozen in ice? Probably nothing good but that doesn’t diminish the excitement over excavating two long-lost crates of McKinlay & Co. Scotch. Specialists from New Zealand have plans to recover two crates of Scotch whisky left more than 1OO years ago by the polar explorer Sir Ernest Shackleton and trapped deep in Antarctic ice. A spokesman for the New Zealand Antarctic Heritage Trust said the whisky trove had [...] Read More »

NEW RULES for the WHISKY INDUSTRY

The Scotts take their whisky laws seriously and with good reason. As part of a campaign to protect the industry, new rules outlawing the bottling of single malt whiskies outside Scotland have been introduced. They are part of a number of regulations which were recently announced by Scottish Secretary Jim Murphy. The changes, which came into force on November 23, will also ban the use of the term “pure malt” and introduce improved labeling of [...] Read More »

JAMESON a HOT BRAND

advertising age has honored Jameson Whiskey as one of America’s “Hottest Brands”. It was the only spirit to be honored in the category. Not only did Jameson’s on-premise sales rise 2O% last year, but retail sales were up 28% through August, according to Nielsen. ad age noted that much of the success of the brand’s strategy can be attributed to its long-running word-of-mouth effort that began in the 199Os, the brand focused its efforts on [...] Read More »

And the HONORS GO TO . . .

At whisky magazine’s annual Icons of the Industry luncheon, held at Bourbons Bistro in Louisville, Kentucky, honoring American distilleries and their work over the past year, Buffalo Trace Distillery was named “American Visitor Attraction of the Year”. Buffalo Trace also received the distinction of “Highly Commended” in the Innovator of the Year category. Also honored was Heaven Hill Distilleries which was voted the best distiller in the US. The judges said of the family-owned company [...] Read More »

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