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11.2011

Massachusetts Beverage Business

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HORIZON BEVERAGE BREAKS GROUND

It’s official! In September, Horizon Beverage Company hosted a groundbreaking ceremony for the expansion of its new headquarters building and operations center at 45 Commerce Way in Norton, marking the beginning of a new chapter for both Horizon and the town. Horizon will bring new life to the vacant General Motors plant and the area, not only with construction jobs for the renovation and expansion projects, but also with nearly 4OO jobs moving from Avon [...] Read More »

W.J. DEUTSCH SIGNS AGREEMENT WITH MARTIGNETTI

W.J. Deutsch & Sons has signed a five-year distribution agreement with Martignetti Companies in several New England states – formalizing and extending existing rights to market and sell Deutsch wines and spirits in Massachusetts and New Hampshire, while granting rights in Rhode Island. Under the agreement, United Liquors has been granted distribution rights for wine and spirits in Massachusetts; Martignetti Companies of New Hampshire has been granted exclusive distribution rights for wine and spirits in [...] Read More »

NEW TIPS PROGRAM FOR OFF-PREMISE

Version 3.O of the TIPS for Off-Premise program has been released. The new version introduces to cashiers, managers and operators an improved way of addressing alcohol-related sales concerns. Specifically targeted towards grocery, convenience stores and liquor stores, the three-hour classroom session provides participants with strategies for preventing alcohol sales to underage and/or intoxicated patrons. The primary goal of the new program is to build skills, instill confidence and empower participants to step in to situations [...] Read More »

THE “Advocate” Magazine reLaunched

The former malt advocate magazine has a new face and a new name: the whisky advocate. The magazine was released after undergoing a complete redesign with the aim of reaching a broader consumer market for high-end spirits. “With the new redesign and broader-interest articles, we hope to greatly expand our readership,” said John Hansell, the editor of whisky advocate. “The magazine now has a luxury look and feel, similar to its sister publications wine spectator [...] Read More »

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