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10.2008

Massachusetts Beverage Business

archivedBrandNews

THE GLENLIVET XXV

The Glenlivet is pleased to announce the US introduction of The Glenlivet XXV, the oldest permanent release in the range’s portfolio.  This new offering is made from  hand-selected vintages that have been finished in first-fill Sherry casks for at least two years before bottling.  The final marriage of the whiskies from the Sherry and traditional oak casks produces a nutty spiciness that complements the classic mellow fruity flavors of [...] Read More »

RUSSELL’S RESERVE WHISKIES

RUSSELL’S RESERVE WHISKIESMaster Distiller Jimmy Russell and his son, Associate Distiller Eddie Russell, unveiled a handsome new look for their hand-crafted Russell’s Reserve Bourbon and Russell’s Reserve Rye products.  Russell’s Reserve’s new packaging will debut in November in time for the holiday selling season.  The new look more clearly communicates the products age and small batch craftsmanship, along with a neck hanger that tells their story as well as [...] Read More »

HIRAM WALKER GINGERBREAD

This new release will be available in early October.  The launch will be supported with a full array of marketing initiatives which include on- and off-premise POS materials including recipe neckers, case talkers and redesigned 4-bottle counter units, table tents and a bartender recipe guide. [...] Read More »

TWO FINGERS TEQUILA

TWO FINGERS TEQUILAHeaven Hill Distilleries has redesigned its Two Fingers Tequila line –  including a clear bottle and a more streamlined black label prominently featuring a Blue Agave plant.  New POS material has been developed to support the new look featuring the revamped tagline, “It Takes Two” in keeping with the identity of the brand. [...] Read More »

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