Massachusetts Beverage Business



LEBLON CACHACACarnaval (Portuguese for Carnival) is Brazil’s most famous holiday – and for four days before Lent (February 2O) Brazil is partying!  For Carnaval 2OO9 Leblon Cachaça is transforming its trade mark green and yellow Live Love Leblon and Live Love Carnaval into party POS.  For off-premise, there are window display materials – Live Love Leblon box wrapping paper, background wrap paper with images of Brazil and Leblon window static clings.  Also, case cards [...] Read More »


PERNOD RICARD USA is rolling out a series of video messages as part of an effort to broaden the reach of its Accept Responsibility campaign a public service initiative to increase awareness of responsible drinking.  The campaign was launched in August 2OO7 to address three critical beverage alcohol issues: drunk driving, underage consumption and binge drinking.  Since the campaign’s inception, Accept Responsibility messages have been featured in national newspapers and magazines, as well as in [...] Read More »


STOLICHNAYA is running a new ad campaign – an urban frontier concept – featuring intriguing body language suggestive gazes and rebellious poses that envelop a curvy capital “S” taken from the Stolichnaya name that is written across the label and introduced as the new icon for the brand.  Each image features copy like “who will be your accomplice tonight”, “smooth like an alibi”, and “everybody is somebody’s secret”.  maxim and elle are on the media [...] Read More »


JAMESON IRISH WHISKEY has launched a projection campaign featuring a series of interactive outdoors ads that will engage in social discourse with people on the street.  In high foot-traffic areas in New York and Los Angeles Jameson will use the live wall projections to reach its audience.  Jameson is projecting outdoor ads (without the interaction at this stage) in Boston, Chicago, Denver, and Minneapolis.  The brand also has a new radio ad as well as [...] Read More »

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