Massachusetts Beverage Business


Pernod Ricard USA is expanding placements of video messages from its “Accept Responsibility” campaign via increased presence within the social media landscape.  The messages encourage individuals to accept responsibility for their decisions by highlighting common excuses used to justify drunk driving, binge drinking and underage drinking.  Kellie Raff, Digital Media Supervisor at Carat, the company’s media agency, remarked that such sites as Social Vibe – already are known for their cause-related content – make it [...] Read More »

Diageo has launched a mobile version of its website.  Like its parent URL, it will offer an extensive database of over 75O drink recipes, supported by the range of the Diageo portfolio.  The site features an easy-to-use search engine that allows consumers to find the right drink based on their criteria – by occasion, spirit type or brand – including holidays or themes, ingredients or non-alcoholic.  A new feature called Quick Drinks gives consumers fast [...] Read More »


is running its Game within the Game program through March.  Playing off the success of the brand’s Most Interesting Man campaign, the Game within the Game program provides consumers with instant interactive solutions for entertaining before, during and after the game – simple party suggestions, including games and party tips, that will keep guests engaged during the ‘lull in the action’ moments.  POS materials, pole toppers and display enhancers, including branded dartboards and travel game [...] Read More »


featuring Nashville singer-songwriter Eric Church with special guest and opening act Josh Thompson, will be coming to the House of Blues in Boston on February 15.  The show will visit 32 venues across the nation in celebration of Church’s critically acclaimed sophomore release Carolina.  Jägermeister will be hosting text-to-win tap machine and POS giveaways.  In addition, Schecter Guitars will be giving away a signed Eric Church guitar and Peavey Electronics will supply a signed Eric [...] Read More »

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