Massachusetts Beverage Business



The Champagne Bureau has released its first collection of Champagne Fables. These stories and illustrations highlight the history richness of the Champagne region and its fabled wine. The titles include A Fable of Faith, A Fable of Courage, A Fable of Santé, A Fable of Victory, and The Fabled Wine. The Champagne Fables were developed with Champagne author Ed McCarthy as well as illustrator Christoph Niemann who created original sketches for each fable. His designs [...] Read More »

Health Communications, Inc. (HCI) has launced eTIPS On-Premise 2.O, a new and improved version of its online training and certification program for bartenders and others who serve alcohol.  TIPS is the premier alcohol training program aimed at preventing underage drinking, intoxication, and drunk driving.  The updated version improves the overall student experience through a new state-of-the-art user interface, increased stability, new features, and improved content.  eTIPS 2.O participants view video clips and are asked to [...] Read More »


KahlÚa has launched a new ad campaign – “Delicioso”, which focuses on the brand’s origins – the heart of Veracruz, Mexico.  The new effort highlights its heritage and the combination of locally sourced 1OO percent Arabica coffee and sugar cane spirit.  The campaign features Veracruz-born actress Ana de la Reguera.  In the TV spots Reguera invites viewers to meet the people and explore the culture of her home state, while highlighting the origins and ingredients [...] Read More »


will be running a yearlong, coast-to-coast pursuit to collect “One Million Poses”.  Fans are encouraged to upload photos or videos – at – of their Pose along with the stories behind them.  For every Pose uploaded, Captain Morgan will donate $1 to the First Mate Fund, which was created to benefit non-profit organizations that demonstrate their willingness to be a good “First Mate”.  The journey for “One Million Poses” officially launched with the creation [...] Read More »

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