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Massachusetts Beverage Business



 has initiated a search for a Rumologist using a social media campaign.  The grand prize is $5O,OOO, a Tommy Bahama wardrobe and the job of being the company’s chief rum consultant and rum ambassador for the next year.  The Rumologist will also help create new cocktails and rum-inspired menus at each Tommy Bahama Restaurant & Bar loca-tion, make media appearances, host events, and share his or her adventures and knowledge via a Rumologist blog.  All [...] Read More »


 and the United States Bartenders’ Guild are running the “Auchentoshan Switch” contest that will take one US bartender to London and one UK bartender to New York City.  They will literally switch jobs and countries for two weeks (US bartender goes to 69 Colebrooke Row in London which is home to the Drinks Factory, one of the only bar-related drinks labs in the world.).  All it takes – initially at least – is a video [...] Read More »


For Halloween Dos EQUIS is running“Masquerade” – a program featuringthe brand’s Most Interesting Man in theWorld. Beginning October 1, shopperscan check in through their mobiledevices to claim instant rewards, gainaccess to content and collect clues toearn points at retail. At the end, TheMost Interesting Man will award six ofhis most mysterious masks to the sixconsumers who have earned the mostpoints. In addition, shoppers will [...] Read More »

Charles Krug Winery

The Peter Mondavi Sr. Family in conjunction with the 15Oth anniversary of NapaValley’s first winery, has launched a search for the oldest Charles Krug Winery bottle inexistence. Founded in 1861, Charles Krug Winery is the birthplace of the Napa Valley wineindustry and has been in the Peter Mondavi Family for nearly 7O of its 15O years. People areencouraged to search through their wine cabinets, cellars, closets, and caves for Charles Krug [...] Read More »

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