Massachusetts Beverage Business


Jameson Irish Whiskey

 has launched a new short film competition: “Jameson First Shot” with actor Kevin Spacey and his company, Trigger Street Productions.  The competition is for screenwriters and directors from Russia, South Africa and the US.  One winner from each country will have their script made into a short film starring Mr. Spacey.  Filmmakers may submit a script up to seven pages long to  Inspired by the theme of a legendary, humorous or very tall tale, [...] Read More »

Pernod Ricard USA and Evite

 have launched “Cocktail Central” – a new portion of the invite site that will provide cocktail tools, planning tips and savings opportunities for this season’s party planners now through January 3, 2O12.  Features include: A drink module that lives within the invitation and features five recipes that rotate for event attendees to vote upon.  At any given time, 15 to 2O drinks will be available to add to an invitation; A drink calculator that allows [...] Read More »

Ultimat Vodka

 has kicked off a new campaign – “Find Balance, Find Ultimat” – that uses humor to poke fun at over-achievers in investment banking, hedge fund managers, securities traders, and other financial professionals.  The campaign will incorporate consum-er and trade print (with a focus on business outlets) and out-of-home in key markets and then continue with digital and social media. [...] Read More »

Murphy-Goode Winery

 is participating in a holiday partnership with Operation Homefront, the national nonprofit that provides emergency assistance to families of service members and wounded warriors.  As part of their “Give Goode. Do Goode.” holiday promotion, the winery will make a financial contribution and provide other in-kind support to Operation Homefront and its programs across the country.  In addition, customers have the opportunity to make their own charitable contribution via a text-to-donate program (text PATRIOT to 27722 [...] Read More »

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