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06.2008

Massachusetts Beverage Business

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Stirrings

Mauro Pennella has taken the position as Chief Marketing Officer.  Most recently at Diageo, he headed up the Global Ideation and Venture team, which worked to uncover the future revenue streams both from within and outside of the company.  In his new role at Stirrings, he will be tasked with continuing to build brand awareness. [...] Read More »

Maker’s Mark

Kevin Smith has been promoted to vice president of operations and Master Distiller.  Smith will be responsible for ensuring and maintaining the highest quality standards for the production of Maker’s Mark, as well as for overseeing the distillery.  Rob Samuels, global brand manager since 2OO6, has assumed the new position of director, global brand development, responsible for the expansion of Maker’s Mark internationally.  Jen Meier has joined as senior brand manager, responsible for managing the [...] Read More »

Banfi Vintners

Jane Kettlewell has been appointed to succeed Lars Leicht as Director of Public Relations. Jane spent more than a decade in charge of public relations at Palm Bay International. In her new position, she will become the principal strategist and representative for all Banfi Vintners’ brand-based PR activities and programs. [...] Read More »

Jack Daniel Distillery

JEFF ARNETT was named master distiller at the Jack Daniel Distillery at Lynchburg, TN.  He succeeds his mentor for the past seven years, Jimmy Bedford.  Arnett becomes just the seventh master distiller of Jack Daniel’s whiskey, the flagship brand for Brown-Forman Corp.  Bedford retired last month after a 4O-year career at Jack Daniel’s, the last 2O as master distiller in which he became the promotional face behind the product. [...] Read More »

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