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04.2011

Massachusetts Beverage Business

archivedOnBeerReport

RULE UPDATE FOR THE GABF

The eligibility rules for the Great American Beer Festival have been updated.  Beginning this year, breweries located in the unincorporated, organized US Territories of Guam, Northern Mariana Islands, Puerto Rico, and US Virgin Islands will be eligible to enter. For complete rules and guidelines visit greatamericanbeerfestival.com. [...] Read More »

ENERGY BOOSTERS

Staying hydrated while working out is, of course, a no brainer. Some athletes drink sports drinks, some down coconut water while many stick with plain old water. But drinking a beer to stay hydrated probably hasn’t crossed many people’s minds. Until now. A Bavarian brew meister is promoting its no-alcohol beer as the latest sport drink for athletes, handing it out at the finish line of sporting events and touting its regenerative benefits. The N/A [...] Read More »

MOLSON COORS SCORES A MAJOR COUP

There’s a brawl brewing in the NHL and it has nothing to do with the hockey players – it’s over beer sponsorship rights. The NHL recently announced that it was awarding a seven-year beer sponsorship to Molson Coors Brewing Co., a huge coup for the brewer. However, Labatt Breweries, which happens to be the Canadian unit of Anheuser-Busch InBev and was the official beer sponsor for the NHL in Canada for more than a decade, [...] Read More »

WALGREENS GETS INTO THE BEER BIZ

Walgreens is getting into the beer game. The drugstore chain is now offering its own brew: the low cost Big Flats 19O1. With a suggested retail price of $2.99 a six-pack, it’s hoping that the new beer can do for it what Two Buck Chuck did for Trader Joe’s. That might take awhile as reviewers have been less than kind. Even comedian Stephen Colbert spoofed Big Flats on his Comedy Central show saying: “Big as [...] Read More »

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