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05.2010

Massachusetts Beverage Business

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JIM BEAM BOURBON

is running a new venture with ESPN to launch “The Next Round – Served Up By Jim Beam”, a web series hosted by ESPN personality and award-winning journalist Scoop Jackson and featuring famous guests discussing the news with a focus on sports and pop culture.  Each episode will feature Jackson and a range of guests – actors, athletes, media personalities, and comedians – discussing the relevant [...] Read More »

GOSLING’S RUM

is now the “Official Rum of the Boston Red Sox”.    Gosling’s rums, the dark Black Seal and a new Gold Rum, will be available wherever spirits are sold at Fenway Park, including all luxury suites at the facility.  Additionally, the Boardroom meeting facility in the EMC Club will be named the “Dark ’n Stormy Boardroom” as a tribute to the popular Gosling’s cocktail.  Gosling’s will also have its [...] Read More »

NEWCASTLE BROWN ALE

has launched the Geordie Schooner – a unique beer glass inspired by the brand’s English heritage.  The Geordie Schooner will be used to serve the ale at pubs and bars nationwide.  Originally called the Wellington glass, it became so popular in the city of Newcastle that it was renamed the Geordie Schooner – a tribute to the local residents nicknamed “Geordies”.  The Geordie Schooner’s style is [...] Read More »

NEWCASTLE BROWN ALE

has launched the Geordie Schooner – a unique beer glass inspired by the brand’s English heritage.  The Geordie Schooner will be used to serve the ale at pubs and bars nationwide.  Originally called the Wellington glass, it became so popular in the city of Newcastle that it was renamed the Geordie Schooner – a tribute to the local residents nicknamed “Geordies”.  The Geordie Schooner’s style is [...] Read More »

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