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06.2011

Massachusetts Beverage Business

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archivedPromotions

SPEYBURN SINGLE MALT SCOTCH WHISKY

 has kicked off the “Speyburn Golden Salmon Sweepstakes”.  Speyburn Single Malt is distilled in the Speyside region of the Scottish Highlands using the waters of the Granty Burn.  The Burn is connected to the River Spey, which is known for its world-class salmon fishing and the invention of the spey casting method.  The winner of the sweepstakes will receive a trip for two to Scotland and a $5OO Orvis gift card.  Other prizes include a [...] Read More »

MILLER LITE

is running a “Taste Points” summer program that allows consumers to collect points found on specially marked packages of Miller Lite and by checking-in on foursquare at participating bars and restaurants for a chance to win thousands of prizes, including three grand prizes.  To support the program, the brand is launching new TV commercials featuring the Miller Liteguards, an army of women tasked with saving men from making ‘unmanly’ decisions such as choosing a beer [...] Read More »

DOS EQUIS

is running the “League of the Most Interesting” summer program.  Elements of the effort include in-store incentives, instant rewards, social media marketing, and live events.  At retail there will be League of the Most Interesting displays and POS materials along with special MIR and IRC offers on “energy enhancing” foods for league training (energy drinks, bars, nuts, etc).  In addition, brand ambassadors will be on hand in select [...] Read More »

NEWCASTLE BROWN ALE

has brought back its “Your Beer. Your Glass.”  summer retail program that offers consumers the chance to claim their own Newcastle Geordie Schooner – the British-style brown ale glass.  In-store displays will feature Newcastle bottle cap stools and pint glass standees.  POS materials prompt consumers to either mail in six Newcastle Brown Ale bottle caps or go online to redeem the offer for a Geordie Schooner.  In addition, [...] Read More »

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