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06.2012

Massachusetts Beverage Business

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archivedPromotions

2ND ANNUAL CRAFT BEER COMES TO BOOTHBAY

  The Maine Brewers’ Guild will host the 2nd annual Craft Beer Comes to Boothbay beer tasting event at the Boothbay Resort on SATURDAY, JULY 14 from 1:OOpm to 4:OOpm.  New this year, gates will open at noon for VIP ticket holders to mingle with the brewers and be among the first to taste their specialty brews.  In addition to beer from 32 Maine breweries, the event will host special guest brewery, Smuttynose Brewing Company [...] Read More »

BOSTON COCKTAIL SUMMIT

 The first-ever Boston Cocktail Summit will take place OCTOBER 4 to 6.  Organized by The Greater Boston Beverage Society, it will be a three-day city-wide celebration of Greater Boston’s cocktail culture designed to highlight the city’s history of mixology, New England’s breweries, wineries, and distilleries, and raise funds to help local charities.  A consumer event that is open the public, the Summit will feature such personalities as renowned mixologists Dale DeGroff and Tony Abou-Ganim; celebrated [...] Read More »

WILD TURKEY

WILD TURKEY is running its first-ever television commercial: “Give ‘Em The Bird”.  The spot highlights a novice bartender’s hesitancy to obey his fellow, seasoned barman’s direction (“Just give ‘em the bird!”) to an intimidating patron.  However, it’s soon revealed that the phrase is innocuous bar slang for serving up a drink of Wild Turkey Bourbon.  The commercial will air in both 15- and 3O-second versions on nationwide outlets like ESPN, Comedy Central, Spike, TNT, and [...] Read More »

HACKER-PSCHORR

To celebrate the 2O2nd anniversary of the original Munich Oktoberfest, HACKER-PSCHORR is running a Facebook contest.  The Grand Prize includes: airfare to Munich for two people, three nights’ Munich hotel accommodations, a Hacker-Pschorr Brewery tour, and VIP seating and hospitality within Hacker-Pschorr’s Oktoberfest tent.  Enter online at facebook.com/HackerPschorrUSA.  Entry deadline is May 31.  Offered to US residents at least 21 years old at time of entry.  Also, the brand now has a new shatter-proof acrylic [...] Read More »

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