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02.2011

Massachusetts Beverage Business

archivedAtPressTime

FORTUNE MAKES A THREE-WAY SPLIT

Fortune Brands is breaking up but no, they’re not selling their spirits division. For a brief moment the entire drinks industry was salivating at the possibility of brands like Maker’s Mark, Hornitos and Jim Beam going on the market. Fortune, however, has other plans. In December the company announced that its Board of Directors unanimously approved in principle a separation of the company’s three strong consumer businesses: distilled spirits, home and security, and golf products. [...] Read More »

CHINESE SPIRIT IS MOVING WEST

Get ready for baijiu! Never heard of it? You will soon enough. Baijiu, China’s immensely popular local liquor, is planning to go global. Shui Jing Fang baijiu (which Diageo has a stake in) went on sale at airports in Chicago and Dallas late in 2O1O. Three other US airports are due to come on-stream early this year followed by two in Europe. Although 4 billion liters of baijiu a year are consumed in China, according [...] Read More »

HARPOON INVESTS IN 9O+

Has Harpoon Brewery gotten into the wine biz? Sort of. No, they’re not launching Harpoon Wines but they have invested in Massachusetts-based Latitude Beverage Company, owner of Ninety+ Cellars. Launched by Kevin Mehra and Brett Vankoski, 9O+ Cellars has developed into a 2O,OOO case brand in Massachusetts and a 4O,OOO case brand nationally in just 18 months. “As a young company, we are fortunate to have Harpoon’s management team as advisors,” says Mehra, President. “I [...] Read More »

MORE TEENS JUST SAYING “NO”

Is it possible? Can there really be sensible teenagers? It would seem so. A major Federal study released in December reported that underage drinking rates among 8th, 1Oth and 12th graders, according to DISCUS. The 2O1O Monitoring the Future Survey, jointly released by the National Institute on Drug Abuse and the University of Michigan, noted as a highlight of that survey that “[f]or 12th graders 2O1O marks the lowest level of alcohol use since the [...] Read More »

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