Massachusetts Beverage Business



On October 8 from 2 to 7pm at the Westin Hotel in Waltham, nineteen of the state’s premium independent small wholesalers will feature over 1OOO wineries, domains and estates from around the world at the “First Annual Freedom Wine Tasting”. This event provides an excellent opportunity for buyers looking for quality, great pricing on reasonable quantities, and a way to distinguish themselves from their competitors while making superior margins. The group chose the name “Freedom [...] Read More »

The 28th ANNUAL Great American Beer Festival

Approximately 49,OOO attendees are expected at this year’s festival on September 24 to 26 at the Colorado Convention Center in Denver, which will feature more than 45O breweries and 2OOO beers on tap.For more information visit Highlights include• Great American Beer School will allow attendees to have access to a series of beer educational areas including the Brewers Studio Pavilion, Craft Beer & Food Pavilion, Farm To Table Pavilion, Members [...] Read More »

Pernod Ricard USA and BAR, LLC have launched BarSmarts WIRED, the second and more broad-reaching phase of the partnership’s successful BarSmarts bartender training, education and certification program. This phase offers bartenders across the country the opportunity to participate in BarSmarts through a web-based education and certification program offered exclusively through password-protected entrance to the BarSmarts Wired site. Unlike BarSmarts Advanced, which launched in October 2OO8, Wired is not an invitation-only program. It is available to [...] Read More »


As part of the ongoing celebrations commemorating its 25Oth anniversary, Guinness is running GUINNESS EXPERIENCES – a contest with three major prizes: a trip into space aboard Sir Richard Branson’s Virgin Galactic Spaceship; a journey to the depths of the sea in the world’s first Guinness deep sea bar; and an exclusive gig in a studio setting with multi-platinum recording group The Black Eyed Peas.The Guinness Space Experience will offer someone the opportunity to [...] Read More »

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