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10.2010

Massachusetts Beverage Business

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archivedPromotions

VAN GOGH TRIPLE WHEAT BLUE VODKA

 is reaching out to women through a new campaign.  The effort is composed of racy print ads supported by special events and tastings across the country, in-store and in-bar promotions, social media efforts via Facebook and Twitter, and a consumer contest for a chance to win a girls- night-in with Van Gogh Blue.  Focused on the female consumer ages 25 to 44, the ads feature illustrated [...] Read More »

THREE OLIVES VODKA

Grammy award-winning rapper, songwriter and actress Lil’ Kim will be appearing in the THREE OLIVES VODKA “What’s Your O-Face?” national ad campaign and in-store merchandising in support for the brand’s newest flavor: Three-O Purple – a blend of imported English vodka and frozen crushed grapes.  The launch of Purple will also mark a change in appearance for the brand, with a 36O° packaging design, displaying purple stripes in [...] Read More »

BREW @ THE ZOO

The first annual BREW @ THE ZOO will be held at the Franklin Park Zoo on Saturday, OCTOBER 2 from 5 to 9pm.  Brew @ the Zoo is a “beer tasting” event featuring stations hosted by local restaurants, caterers and breweries – as well as an opportunity to stroll among the animals in the signature Tropical Forest, which is home to gorillas, lemurs and many other species.  Participating [...] Read More »

BELVEDERE VODKA

 has launched a worldwide “Dream Job” campaign.  The successful candidate will be awarded a $1OO,OOO Global Brand Ambassador role working alongside Head of Spirit Creation and Mixology Claire Smith, representing the brand on a global stage, educating bartenders and creating cocktails.  From now through October 15, entrants can submit short videos to Belvedere’s Facebook fan page showcasing their mixology skills and demonstrating why they should be selected for the role.  Seven finalists from across the [...] Read More »

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