Massachusetts Beverage Business


U.S. Drinks Conference

The 3rd annual U.S. Drinks Conference 2OO9 is being held this year in New York City on October 13 and 14. The conference is a comprehensive guide for beverage alcohol brands to learn how to navigate the complexities of the U.S. wine, spirits and beer market.This year’s format is being changed to include more panel discussions and audience Q & A. The speaker list features a wide range of key industry executives representing suppliers, [...] Read More »


has debuted a new TV commercial: “Anthem”.  Created by six real-life artistic installations, this film, shot by Rupert Sanders, is both a literal and metaphorical manifestation of the brand’s ethos – In An Absolut World, Doing Things Differently Leads to Something Exceptional.  Every vignette in the film – each presenting a piece of that anthemic statement – is an artistic installation in and of itself.  At six different locations a crew of artisans have created [...] Read More »

Cruzan Rum

is running a new ad campaign showcasing the US Virgin Island of St. Croix, its people and the fact that it has been made there since the 18th century.  The effort will be brought to life in out-of home media buys.  The Nelthropp family has been making Cruzan for the past three generations and has been involved in the sugar and rum industries since the 18th century.  It is currently operated by Gary Nelthropp, Master [...] Read More »


is running its first ever TV ad campaign.  Continuing with the theme of the current “What’s Your O-Face?” print ads and coinciding online contest, the ten new 3O-second television spots will further emphasize the “seriously fun” side of the brand and portray the simple idea that drinking premium vodka should be fun and exciting.  The new $1O million campaign is airing on cable channels including BRAVO and E!  In addition to television, Three-O is also [...] Read More »

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