Massachusetts Beverage Business


Ladies United for the Preservation of Extinct Cocktails Fundraiser

The LUPEC Boston Tiki Party will take place Saturday, November 14 from 7 to 11pm at Villa Victoria Center for the Arts, 85 West Newton Street in the South End, Boston.  A 195Os-themed Tiki cocktail party featuring retro-libations, live entertainment, dancing, canapés, and a prize raffle – this is LUPEC Boston’s third annual fall fundraising event.  This year’s beneficiary is On the Rise, a Cambridge-based non-profit that supports the initiative and strength of women living [...] Read More »

Dekuyper has launched, a first-of-its-kind website designed and created by bartenders for bartenders. The online community allows bartenders to create profiles, “follow” one another and download widgets and applications that focus on relevant, up-to-date information on bartending and the spirits industry.  Featured site tools include the “Drink Shrink”, “Cocktails by Condition”, and “Cocktail Central”.  The “Drink Shrink” tool allows bartenders to be the ones asking for advice instead of the ones giving it.  Users [...] Read More »


JAMESON IRISH WHISKEY is running its first-ever TV advertising campaign in the US.  The campaign focuses on tall tales of John Jameson and the passion he had for his whiskey.  The spot takes place in 1781, with John Jameson on a ship transporting barrels of his whiskey.   When a fierce storm causes one of his barrels to fall overboard, John Jameson defies nature and the sea to dive [...] Read More »


J. LOHR VINEYARDS & WINES will be funding mammograms for women in need through its partnership with the NATIONAL BREAST CANCER FOUNDATION.  Designated a commemorative release in honor of Jerry Lohr’s late wife Carol Waldorf Lohr, $2 from every bottle sold of 2OO5 J. Lohr Carol’s Vineyard Cabernet Sauvignon will go directly to help provide mammograms for women who would otherwise be unable to afford them.  Carol is the namesake for a nearly forty-acre parcel [...] Read More »

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