Massachusetts Beverage Business



BACARDI LIMITED has named its new Global Social Responsibility Ambassador. RAFAEL NADAL, ranked the ATP World Tour’s #1 tennis champion, now leads the company’s responsible drinking campaign, “Champions Drink Responsibly”.  Together, Nadal and Bacardi Limited will spread the message of responsible drinking to consumers through a global multi-faceted communications campaign that will utilize advertising, public relations, consumer experiential initiatives, and social media platforms.  This also includes [...] Read More »


Lunazul 1OO% Agave Tequila is running a marketing and print ad campaign in consumer magazines: “Totally Agave . . . Totally Smooth.  Sacrifice Nothing.”This represents the first major consumer advertising effort for Lunazul, and features placements in men’s publications such as maxim, rolling stone, sports illustrated and playboy.  The campaign will run through September and will also be supported by an array of retail and on-premise POS [...] Read More »

The Balvenie Single Malt Scotch Whisky

 has launched the “Balvenie Rare Craft Roadshow” – a nationwide search for the craftsmen and artisans across America who maintain a dedication to the practice and preservation of traditional crafts.  Brand Ambassadors Andrew Weir and Nicholas Pollacchi will travel from city to city in a handcrafted Morgan Car, documenting their trip as they visit the workshops, studios and stores where crafts are being kept alive.  In addition to being featured on a website and in [...] Read More »


Glenfiddich is running its “Glenfiddich Cask of Dreams” campaign designed to inspire people to pursue their dreams – and help them to achieve them.  An extension of the brand’s “One Day You Will” campaign, Cask of Dreams will combine a series of activities, including a global survey, high profile stunts, celebration events, and a partnership with a likeminded charity.  This nationwide initiative will see Glenfiddich travelling across the [...] Read More »

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