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07.2013

Massachusetts Beverage Business

archivedBrandNews

MALIBU SUNDAE and SWIRL

MALIBU SUNDAE and SWIRLThese two dessert-flavored releases are the latest addition to the Malibu portfolio.  The Sundae combines coconut with the flavor of chocolate ice cream while the Swirl pairs coconut with the taste of strawberries and cream.  The launch is being supported with a digital and social media marketing plan as well as retail activation.  Suggested retail is $14.99 for a 75Oml.  Also available in 1L and 5Oml sizes from United Liquors. [...] Read More »

EXCLUSIV ROSÉ VODKA

EXCLUSIV ROSÉ VODKA The 6th addition to the Exclusiv portfolio, this vodka is a blend of rosé Moscato wine and Exclusiv raspberry flavored vodka.  Light pink in color, it has a slight aroma of Moscato and a creamy taste with raspberry overtones.  Suggested retail is $1O for a 1L bottle.  64 proof.  Available from MS Walker. [...] Read More »

CANADIAN MIST FLAVORS

CANADIAN MIST FLAVORSThe flavors in this new line – Cinnamon, Peach and Maple – are made with Canadian Mist blended with flavored liqueurs.  Suggested retail for a 75Oml is $9.99.  Available from Horizon Beverage Company and MS Walker. [...] Read More »

CASTELLO MIO SAMBUCA

CASTELLO MIO SAMBUCAThere are two expressions now available from this super-premium sambuca maker – a classic-style Superiore and an Espresso.  The Superiore is a combination of the traditional sambuca flavors with a blend of herbs and spices.  The Espresso has an infusion of real Italian deep roast coffee beans added to the sambuca.  Each bottle is packaged in a tall glass decanter with a built-in pourer.  Available from United Liquors. [...] Read More »

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