Massachusetts Beverage Business



has a new campaign – “Bacardi Together”. As part of the platform, the brand has unveiled a 3O-second TV spot titled “Inventions” which underscores the notion that life is better shared with others and suggests everything invented, including essential creations such as fire and the wheel, was for the purpose of bringing people together.  The spot features Bacardi Superior Rum to reinforce the idea that the clear rum has been at the heart of great [...] Read More »


has launched “Go F Yourself” – short for Go Fan Yourself (GFY), a new Facebook application that allows consumers to create fan pages for their alter egos.  An extension of the “Would You Have a Drink With You” ad campaign that featured Hugh Hefner, Julia Stiles and Biz Stone, Go Fan Yourself invites users to create and showcase their inner party animal/alter ego through a variety  of interactive questions and games.  The end result is [...] Read More »


has launched the second film from its global “Open Your World” campaign, called “The Date”.  The film premiered on Heineken’s YouTube channel and Facebook page and follows the Clio award-winning film “The Entrance”, which launched in December.  Directed by Fredrik Bond, the film is a high-energy story following the Heineken Legend as he woos his date on an epic journey, a tribute to all magical dates and legendary night-outs.  Shot on location in London, the [...] Read More »


have initiated a new cross-platform advertising partnership.  The centerpiece of the collaboration is four, 3O-second vignettes that bring to life the brand’s new campaign, “It is what it isn’t,” tied to four of Discovery Channel’s top series, including Swamp Brothers, Man vs. Wild, Auction Kings, and Gold Rush.  The vignettes will run timed to series premieres.  The partnership also features a comprehensive suite of digital elements on, including a high-profile video “playlist” featuring the [...] Read More »

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