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06.2009

Massachusetts Beverage Business

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archivedBrandNews

DEKUYPER BURST BAR SHOTS

DEKUYPER BURST BAR SHOTS LEMON DROP, ALABAMA SLAMMER AND SEX ON THE BEACH These three pre-mixed flavors are joining the DeKuyper Burst Bar Shots lineup that includes Washington Apple, Red Headed Burst and Kamikaze.  Available in 5Oml, 375ml, 75Oml, 75Oml plastic traveler and 1L bottles with a suggested retail of $1O.99 per 75Oml. Available from Horizon Beverage Company. [...] Read More »

THE GLENMORANGIE COLLECTION GIFT PACK AND FATHER’S DAY GIFT PACK

Along with a 1OOml bottle of Glenmorangie Original the Collection Gift Pack includes a 1OOml bottle of each expression in the Glenmorangie Extra Matured Range: the rich and full-bodied sherry cask “Lasanta”, the velvety smooth port cask “Quinta Ruban” and the sauternes cask “Nectar d’Òr”.  The whiskies feature a variety of flavors that include chocolate, mint, lemon, gingerbread, raisin, and toffee.  Each Extra-Matured expression is 12 [...] Read More »

HENNESSY BLACK

This new cognac from Hennessy is a blend of 35 to 45 select pale gold-colored eaux-de-vie that are chosen for their intense, floral, and complex character.  The blend picks up its fresh and flowery character as a result of aging in oak barrels originally used for Hennessy Privilege V.S.O.P and X.O. Hennessy Black is packaged in a distinctive black bottle highlighted by silvering lettering. Available from United Liquors. [...] Read More »

MALIBU ISLAND MELON

This is the newest flavor to join the Malibu family which includes Malibu, Tropical Banana, Mango, Pineapple, and Passion Fruit.  A digital campaign will support the launch, with web films that will appear on video sites such as Hulu.com and Fox.com.  These comedic shorts will be accompanied by traditional web banners.  The bowling-themed videos promote Malibu Island Bowling, a mobile phone application that allows you to bowl “island [...] Read More »

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