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09.2010

Massachusetts Beverage Business

archivedBrandNews

FIREFLY SWEET TEA BOURBON

FIREFLY SWEET TEA BOURBON This is the sixth addition to the Firefly portfolio.  Made with straight bourbon whiskey from Buffalo Trace Distillery, it is infused with South Carolina tea and Louisiana sugarcane.  Suggested retail is $17 to $24.  Available from Horizon Beverage Company. [...] Read More »

EVAN WILLIAMS CHERRY RESERVE KENTUCKY LIQUEUR

EVAN WILLIAMS CHERRY RESERVE KENTUCKY LIQUEUR This new liqueur is a blend of extra-aged Evan Williams Bourbon with natural cherry flavor.  To help merchandise the brand, the Cherry Reserve is supported by an array of retail promotional materials including a permanent wire rack and header card, shelf talkers, case cards, cold box clings and a 5Oml counter unit.  On-premise POS including T-shirts and shot glasses will also be made available.  There will be a [...] Read More »

EVAN WILLIAMS HONEY RESERVE KENTUCKY LIQUEUR

EVAN WILLIAMS HONEY RESERVE KENTUCKY LIQUEUR  This liqueur from Evan Williams is now available in 75Oml carry-pack shatter-proof and 1.75L bottles.  Suggested retail is $14.99 for the 75Oml and $28.99 for the 1.75L.  Available from MS Walker. [...] Read More »

BLACKHEART PREMIUM SPICED RUM

BLACKHEART PREMIUM SPICED RUM This spiced rum is now available in a 1.75L size.  The new glass handle bottle features the infamous Blackheart character on the label and is supported by a $15 rebate.  The depiction of the infamous Blackheart character is reminiscent of historic pin-up girl artwork.  Available nationally, brand support consists of a comprehensive marketing plan that includes on-and off-premise POS materials, the website blackheartrum.com, and social media activities that embody the [...] Read More »

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