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05.2009

Massachusetts Beverage Business

archivedBrandNews

36O VODKA

The Earth Friendly Distilling Company the maker of 36O Vodka, is now shipping twelve bottles of the vodka in reusable, blue recycle bin containers, similar to those used in curbside recycling.  The blue bins will also be a more sustainable addition to the boxes retailers currently provide to customers for carrying home their purchased goods.  In addition to the shipping containers, the company has designed a bottle handle [...] Read More »

PERNOD “HOMMAGE A PICASSO”

The Pernod 8O Proof aperitif will be taking on a slightly modified look with a special “Hommage a Picasso” commemorative label.  This limited edition label honors the strong relationship between Pernod and the arts and will be featured at several Picasso exhibits taking place in the US including the exhibit at the Gogosian Gallery in New York that runs through June 6.  The cases will be a simple [...] Read More »

HPNOTIQ LIQUEUR

Hypnotiq is launching a new package design.  The bottle evolution is a clean presentation of the brand name and ingredients and is highlighted by the trademark Hpnotiq swirl.  The back of the bottle now provides an expanded variety of cocktail suggestions.  The brand will be maintaining the frosted blue glass and premium capsule.  The new packaging coincides with the launch of a new marketing program for Hpnotiq: “Girls [...] Read More »

THOMAS HOOKER WATERMELON ALE

This ale from the award-winning Thomas Hooker Brewing Company has a big watermelon nose and smooth finish with a touch of sweetness.  The Watermelon Ale will be available on tap and in bottles until September. [...] Read More »

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