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02.2013

Massachusetts Beverage Business

archivedOnBeerReport

DOS EQUIS

DOS EQUIS is running “Game Changer” through March.  At retail, the promotion’s elements feature POS and cross-merchandising instantly redeemable coupons and mail-in rebates offers on the purchase of select food items and Dos Equis Lager and Ambar.  In the on-premise, patrons can submit their own version of the television “Most Interesting Legend” line for a bracket tournament.  The best lines are selected by the bar staff and showcased [...] Read More »

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