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SOBIESKI VODKA
Imperial Brands has announced a multi-year partnership agreement with actor and producer Bruce Willis to promote SOBIESKI VODKA in North America, extending the relationship globally. As a part of the long-term investment, Willis has acquired 3.3% of Belvédère SA – the owner of Sobieski Vodka. Through its straightforward Truth in Vodka campaign, Sobieski urges consumers to focus on what’s in the bottle – not gimmickry marketing or fancy packaging. The partnership includes the usage of [...] Read More »
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