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09.2011

Massachusetts Beverage Business

archivedPromotions

Newcastle Brown Ale

is running the “Your Beer. YourGear.” fall retail program designedto provide added value in-storevia cross merchandising offers andonline via customizable Newcastlegear. From t-shirts and baseballcaps to messenger bags and hoodies,consumers can customize a variety ofbranded merchandise and receive adiscount by going online and enteringthe UPC from their Newcastle bottle.POS materials and channel-specificcross merchandising offers will beavailable to promote the programoff-premise [...] Read More »

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