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10.2011

Massachusetts Beverage Business

archivedPromotions

HEINEKEN

 is running a multi-channel “Spread Your Holiday Cheer” program from now through December.  Through a proprietary mobile app, accessed by scanning the JAGTAG code technology on Heineken’s holiday POS, shoppers have immediate access to images, recipes and e-card greetings they can share through social media outlets.  In addition, shoppers can take advantage of high value cross-merchandising offers on products that have a strong cross-purchase index with import beer including: fresh or hot food items, ice, [...] Read More »

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