CACHAÇA IS OFFICIALLY CACHAÇA!
Congratulations to the Brazilian spirit cachaça. The Alcohol and Tobacco Tax and Trade Bureau (TTB) has amended the rules related to the standardization of identity for distilled spirits to recognize cachaça as an official spirit that is distinctively produced in Brazil. The final rule published in the Federal Register will be effective on April 11. The rule also allows use of the previously approved labels for cachaça until August 26. The Brazilians, by law, define [...] Read More »
Pro Bev Source is a new online source for distributors, retailers and on-premise operators – available at Pernod Ricard newly redesigned website. It contains brand and product information, image assets, sales and promotional materials, and a link to the Pernod Ricard Drinks Database, which provides access to more than 1OOO recipes and photos. Recipes are categorized by brand/product, drink type, occasion and preparation difficulty, as well as channel relevant drink recommendations. The site is also [...] Read More »