Massachusetts Beverage Business


Beam Global Spirits & Wine

Kevin B. George has been named as Senior Vice President and Global Chief Marketing Officer.  In this position, George will be responsible for global brand strategy development, consumer insights, and working with in-market teams to activate impactful brand building programs for the company’s spirits portfolio.  In joining Beam Global, George returns to the spirits industry after 13 years at Unilever where he was Vice President and General Manager [...] Read More »

Cognac Ferrand

Guillaume Lamy has been promoted to Vice President-North America.  In this newly created position, Lamy, who has been with the company for the last 1O years, will be responsible for sales and marketing of the Cognac Ferrand brands in North America including: Pierre Ferrand Cognac, Citadelle Gin, Mathilde Liqueurs, Plantation Rums, Cerbois Armagnac, and Daron Calvados.  His role will also include managing the relationship between Cognac Ferrand and importer W.J. Deutsch & Sons on Landy [...] Read More »

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