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06.2011

Massachusetts Beverage Business

archivedOnBeerReport

THE END OF CARLSBERG’S FAMOUS SLOGAN . . . PROBABLY

It’s the end of an era. For nearly forty years Carlsberg has used the same slogan: “Probably the best lager in the world”. But that is soon to be no more as it’s being replaced by: “That calls for a Carlsberg”. Carlsberg has dumped the old slogan because it believes that new customers in Russia, Asia and the Far East do not understand its subtlety. If the slogan says that the beer is “probably the [...] Read More »

BREWING’S BEST

The cream of the crop has been announced.  The Brewers Association has released its annual lists reporting the top 5O brewing companies in the country, based on 2O1O beer sales volume.  The two lists are theTop 5O Craft Brewing Companies, comprising small and independent craft brewers, and the Top 5O Overall Brewing Companies.  Thirty-six of the top companies are small and independent craft brewing companies.The top 1O craft breweries1 Boston Beer Company, [...] Read More »

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