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07.2009

Massachusetts Beverage Business

archivedPromotions

GUINNESS

In celebration of its 25Oth anniversary GUINNESS is running a series of celebrations that will peak on Arthur’s Day, September 24.  Arthur’s Day commemorates Arthur Guinness, the brand’s founder and the man who signed the 9OOO year lease on the St. James’s Gate brewery in 1759.  The Arthur’s Day celebration will commence in Dublin, with music acts and local talent performing in locations around the city – including the St. James’s Gate brewery itself.  One [...] Read More »

RED STAG

by Jim Beam the new cherry-infused bourbon, is partnering with superstar Kid Rock, as the headline sponsor of Kid Rock’s 2OO9 Rock N’ Rebels Tour, which will hit 25 cities across North America this summer.  Fifty cents from every ticket sold for Kid Rock’s upcoming concert tour will be donated to Operation Homefront, a non-profit organization that provides assistance to America’s military veterans returning home to their families.  Kid Rock kicked off the partnership on [...] Read More »

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