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03.2010

Massachusetts Beverage Business

archivedPromotions

Laphroaig Islay Single Malt Scotch

has announced its 2O1O official sponsorship of the United States Curling Association (USCA) in time for this year’s Winter Games.  Curling, often referred to as ‘chess on ice’ or ‘winter golf’, originated in Scotland in the early 16th century and has recently gained a significant following in the US.  The sponsorship kicks off a year-long celebration of Scottish heritage by Laphroaig.  Whisky enthusiasts can visit Laphroaig.com to register as a Friend of Laphroaig and receive [...] Read More »

Jägermeister iPhone App

The new Jägermeister iPhone App features a virtual Tap Machine which allows iPhone users to “pour” an ice cold shot of Jager or even pour a shot for their friends using two iPhones.  Not only does this mark the first app for Jägermeister, it also leads the way amongst an extremely limited number of apps offered within the wine and spirits industry.  The app is free and restricted to those of legal drinking age. [...] Read More »

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