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05.2010

Massachusetts Beverage Business

archivedPromotions

DOS EQUIS

DOS EQUIS has launched the first in a new series of creative designed around its “Most Interesting Man in the World” campaign that will include national television, print, radio, out-of-home, and digital media.  The TV campaign is headlined by two 3O-second spots, the first of which takes the Most Interesting Man from ice fishing in the Arctic to a fortuitous rendezvous on a train to a sheer cliff [...] Read More »

HEINEKEN USA

will be working with TAXI MAGIC to help consumers easily book and pay for a safe taxi ride home after an evening out.  In the agreement, Heineken USA and its portfolio of Dutch, Mexican and English brands becomes the exclusive alcohol beverage sponsor of the Taxi Magic application.  Developed by RideCharge, this is the first nationwide free online taxi booking service that is directly integrated with taxi dispatch [...] Read More »

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