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06.2011

Massachusetts Beverage Business

archivedPromotions

“FREIXENET TASTINGS & TAPAS TRUCK”

is a new experiential promotion capitalizing on the current mobile food trend.  The first branded truck to present cava and tapas, it will visit five east coast cities during the month of June and will be in Boston JUNE 9 to 12.  The mobile tour will feature various daytime “pop-ups” for brand ambassadors to promote truck appearances at after work hotspots, nightclubs and festivals.  Featuring a footprint that [...] Read More »

CAPTAIN MORGAN

is running a new series of ads featuring the re-imagined history of privateer and brand icon, Captain Henry Morgan.  The 6O-second spots are being directed by Academy Award-winning director Tom Hooper (Best Director, “The King’s Speech”).  The campaign will feature a dedicated responsible drinking ad with additional spots rolling out throughout the summer. [...] Read More »

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