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07.2012

Massachusetts Beverage Business

archivedAtPressTime

DIAGEO’S GOT CABIN FEVER

Diageo has acquired New Hampshire based Cabin Fever Maple Flavored Whisky as the newest addition to its Catalyst Division, which focuses exclusively on high potential brands. The acquisition will provide Diageo with a new brand that delivers on two emerging growth trends within the US spirits market: flavored whisky and craft distilling. Flavors continue to be a growing category, with double digit growth of over 4O%. Also fueling growth are artisanal spirits. Cabin Fever Maple [...] Read More »

OLD PULTENEY MARITIME HEROES AWARD

Old Pulteney Single Malt Scotch Whisky and US Sailing have introduced the inaugural Old Pulteney Maritime Heroes Award.  The two brands have partnered to express appreciation for individuals in sailing communities across the country for their humanitarian achievements.  Friends and families are encouraged to nominate an unsung hero for charitable giving, community advocacy, sailing education or other generous acts.  Nominations will be accepted through August 31 at maritimeheroes.com.  Finalists will be selected by Old Pulteney [...] Read More »

RARE LIFE AWARD

Nominations are now being accepted for Eagle Rare Single Barrel Bourbon Whiskey’s 2O13 Rare Life Award at eaglerarelife.com. The 2O13 Grand Prize award winner will receive a $3O,OOO donation to the charity of their choice. In addition, six others will be selected and awarded $3OOO to the charity of their choice. The total prize amount was increased for the third consecutive year. Entries will be posted at the Eagle Rare website online and the general [...] Read More »

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