Massachusetts Beverage Business



Article by: MBB - Pernod Ricard is buyING aperitif manufacturer Lillet, which is based on wine and fruit liqueur. for an undisclosed sum. Philippe Savinel, CEO of Pernod Ricard’s Ricard unit said Lillet is ‘a growing brand’ that will boost the company’s aperitif product range and reinforce its strategy of increasing premium products. [...] Read More »

Diageo Jilts Absolut for Ketel One

Article by: MBB - Diageo has abandoned its interest in buying Sweden's Vin & Sprit, instead shifting gears by purchasing a 5O% interest in Ketel One for $9OO million. Diageo will have the right of first refusal over the sale of the remaining 5O% stake should the family decide to sell in the fourth or fifth year after it closes. If Diageo decides not to buy the remaining stake for $9OOm plus interest, it would have to pay a [...] Read More »

Alcohol Labeling Proposal

Article by: MBB - After more than 3O years of deliberation, federal regulators have proposed requiring the alcoholic-beverage industry to put nutrition and alcohol-content labels on their containers, setting off the equivalent of a barroom brawl among makers of beer, wine and liquor. Pushed by consumer groups, the US Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau for the first time would mandate disclosure of how many carbohydrates and calories and how much protein and fat alcoholic drinks [...] Read More »

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