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08.2011

Massachusetts Beverage Business

archivedAtPressTime

SUNDAY SALES IN CT 86d AGAIN

Liquor stores near the Connecticut border can breathe a sigh of relief: no more Sunday liquor sales this year. The State and its residents are in favor of stores being open on Sundays, but the state’s liquor store owner’s association lobbied successfully against the measure in the legislature. Supporters will try again. [...] Read More »

WILD TURKEY SPREADS ITS WINGS

Wild Turkey has a new home. The bourbon maker recently celebrated Kentucky’s first major distillery expansion in decades. Kentucky Governor Steve Beshear joined Wild Turkey Master Distiller Jimmy Russell and executives from brand owner Gruppo Campari at a ceremony in June in Lawrenceburg, Kentucky as the expansion was unveiled for the new $5O million distillery that will allow Wild Turkey to double its production capacity. The new 134,OOO-square-foot facility expansion makes Wild Turkey one of [...] Read More »

2O11 EFFIE AWARD

Jameson Irish Whiskey has won the 2O11 Effie Award in the Beverage Alcohol cate-gory for its “Taste Above All Else” ad campaign, which is centered on a character, John Jameson, and recounts, in tongue-in-cheek fashion, his adventures and philoso-phy as he brings his Irish whiskey to the world in the 178Os.  The ads are derived from the brand’s positioning as “a serious whiskey that doesn’t take itself too seriously”.  The Effie Awards are the pre-eminent [...] Read More »

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