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09.2009

Massachusetts Beverage Business

archivedPromotions

SAM ADAMS HOMEBREW OATMEAL STOUT

Trumping nearly 2OO other contestants, David Rosenbaum won the Samuel Adams Patriot Homebrew contest.  His winning brew, an Oatmeal Stout, will be sold at the Samuel Adams Brewhouse at Gillette Stadium  through the entire New England Patriots season.  The homebrewer from Andover, Massachusetts beat out entries from all six New England states. The stout has a full-bodied, roasty character complemented with a slight sweetness.  David will brew his winning beer with the brewers at the [...] Read More »

TANQUERAY GIN

is running its first global advertising campaign: “Resist Simple”.  The new effort, which encourages consumers to Take a Stand for Good Taste, will feature broadcast and out-of-home ads.  In “Backstage”, one of three broadcast spots, the virtues of the signature Tanqueray & Tonic cocktail are highlighted with a voiceover that refers to the drink as “. . . what the guy who often talks his way backstage is having.”  In the two out-of-home ads, one [...] Read More »

MALIBU RUM

is running a global ad campaign, Radio Maliboom Boom, as part of its ongoing “Get Your Island On” crusade.  The new effort brings the Caribbean spirit of Malibu to life with upbeat music and entertaining DJ personalities spreading their island vibe.  Radio Maliboom Boom will be supported through television and online executions, in addition to public relations elements.  The television spots will run nationally.  The online executions will be featured on Evite, Pandora, Hulu, and [...] Read More »

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