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Massachusetts Beverage Business

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newest campaign, Drinks,  is a collaboration between renowned fashion photographer Ellen Von Unwerth and actresses Kate Beckinsale and Zooey Deschanel.  With the tagline, “Every Drink is an Exceptional Experience”, the ads are a tribute to those drinks that changed the playing field within the cocktail community and continue to have relevance today.  The initiative underlines that every cocktail starts with a story – from the legendary lore of the Bloody Mary’s creation at Harry’s Bar [...] Read More »


recently celebrated its 14 year relationship with the Congressional Black Caucus Foundation (CBCF) at the Foundation’s annual CBCF Spouses dinner held at The National Museum of Women in the Arts in Washington, DC.  During the dinner, Heineken USA and the CBCF presented 12 scholarships, to students 21 years of age or older, who are pursuing careers in the performing arts, music and related fields.  Since the program was launched in 2OOO, more than $2OO,OOO in [...] Read More »


is running its Your Beer. Your Label. promotion.  Beginning in February, they’ll give consumers the canvas, tools and forum to express their “one and only” self by creating their own personalized Newcastle Brown Ale labels.  Newcastle destinations will be created at retail and online where consumers will have the opportunity to create and showcase their labels in the online gallery.  POS materials will include 3D pole toppers and display enhancers and customizable bottle label stickers [...] Read More »

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