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10.2010

Massachusetts Beverage Business

archivedPromotions

STOLICHNAYA VODKA

“Could you be the next Stoli Original?”  STOLICHNAYA VODKA is asking this question to consumers as part of the brand’s search for the next Stoli Original, a key consumer component of the “Would You Have a You Have a Drink With You” ad campaign which launched with celebrity Originals Hugh Hefner and Julia Stiles.  Running through December 14, Stoli has debuted an online casting call through facebook.com/stoli in [...] Read More »

CROWN ROYAL

 with the help of legendary football coach Jimmy Johnson, is running the first-ever “Crown Royal Jimmy Bowl”.  The day after the Super Bowl, two fans and their team of four friends each will hit Cowboy Stadium in Dallas for a game of flag football.  Two-time world champion coach Jimmy Johnson will be offering up tips to the teams throughout the game.  In addition to an all-expenses-paid trip to Dallas, each team will receive a VIP [...] Read More »

SAUZA TEQUILA

 has partnered with celebrity chef, TV personality and cookbook author Marcela Valladolid to educate women on how to make margaritas when entertaining at home.  The effort kicks off with a web and Facebook campaign and media appearances.  Sauza and Chef Marcela will equip women with simple and easy-to-follow food and margarita recipes that are ideal for ladies’ nights in.  The recipes are accessible at sauzatequila.com/us or through facebook.com/sauzamargaritas. [...] Read More »

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