Massachusetts Beverage Business



has partnered with Reef Check an international non-profit organization dedicated to monitoring, protecting and rehabilitating reefs worldwide.  To raise awareness of Reef Check and help advance its mission, Malibu is kicking off two dedicated ultimate beach programs.  The brand is first unveiling a limited-edition Reef Check-inspired bottle and will make a charitable contribution to the organization.  The iconic white bottle has been given a festive makeover with colors of the Caribbean to reflect the energy [...] Read More »

E! Entertainment

has partnered with Sean “Diddy” Combs and CÎROC ULTRA PREMIUM VODKA for the network’s “Drive Safe” multi-platform public action campaign which encourages responsible decision-making after a night of drinking and offers a solution to find a safe ride home.  This year’s campaign includes on-air spots that feature a variety of celebrities revealing who their designated drivers are, as well as easy online and wireless access to taxi services across the country.  Celebrities featured include Dave [...] Read More »


is an upcoming 13 episode reality TV show shot in New York City that is set to debut in October on Fine Living Network.  Bartender Wars is a competition show that pits 3 different bartenders each night against one another; each episode will be themed from Beer Night, Vodka night, Gin Night, etc.  Within each themed night bartenders will be tasked to make original drinks using the themed base drink (ie: make something with vodka, [...] Read More »


American rapper and record label founder Rick Ross and his crew Triple C’s are the new Brand Ambassadors for 18OO TEQUILA SELECT SILVER.  Kicking off with a video and photo shoot Ross & Triple C’s will endorse the first and only 1OO proof clear tequila on the market.  Ross rose to fame with his hit Hustlin’.  Then Def Jam president and veteran rapper Jay-Z signed Ross to the Def Jam label and later brought the [...] Read More »

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