Massachusetts Beverage Business



is gearing up for season two of the popular “On The Rocks: The Search For America’s Top Bartender” series, featuring ABSOLUT VODKA.  The series follows a nationwide search for America’s best and brightest master mixologists and will be featured, for the first time ever, on-air.  Additionally, LX.TV and Absolut are launching a multi-platform promotional campaign on-air, online and out-of-home to spread the word to bartenders and interested consumers.  Each episode will highlight different mixology-specific challenges [...] Read More »


has launched “Get Wicked”, a nationwide Halloween promotion.  The focal point of the campaign both on- and off-premise will be the Midori Spider’s Kiss Cocktail, a blend of Midori Melon Liqueur, SKYY Vodka and fresh lemon juice garnished with a chocolate web pattern and dripping with grenadine blood on the side of the glass.  “Get Wicked” off-premise displays will include case cards with Spider Kiss coupons that offer a $5 mail-in rebate or $3 instant [...] Read More »


is running “On the Road with the One and Only”, a retail program in partnership with spin.  The promotion will award an assignment to one consumer to go on tour for one week to experience and document life on the road with up-and-coming band Shout Out Out Out Out.  Not only will the winner tour with the band, but the tales of the experience – documentation, photos and video – will be featured in the [...] Read More »


Playing off of its Most Interesting Man campaign, DOS EQUIS is unmasking the brand’s “Most Interesting Tricks” Halloween program.  For the month of October, Most Interesting Tricks retail displays will feature a Dos Equis branded steamer trunk, framed portraits of the Most Interesting Man and Dos Equis Most Sacred Magician Tricks along with pole toppers, price cards, base wrap, and cooler decals.  For on-premise promotions, Dos Equis brand ambassadors will be on hand to invite [...] Read More »

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